Publication of Articles on News Portals and Print Media

Media Publications

Placing articles in the media is one of the key components of success in sales and business development in general. To stand out from competitors in a world of constant marketing activity, your company needs to be recognizable. Media publications help achieve exactly that.

Advantages

82% of consumers have a more positive attitude toward a company after reading an article that interests them.

90% of buyers find customer-focused material helpful.

61% of customers are more willing to purchase from a company that publishes useful information.

Quality control of PR services

Extended PR evaluation system

Depending on the objectives of the PR campaign, in addition to the number of media mentions, we evaluate the quality and depth of the published articles, the degree to which the materials align with the goals of the communication campaign, the increase in media inquiries, and the engagement and activity of readers.

More KPI measures

To accurately assess the effectiveness of content marketing, we take into account the quality of content, the number of clicks to the site, the number and duration of page views, the growth of brand-related search queries, the increase in customer inquiries and leads, and calculate the cost per inquiry.

Result

Clear KPIs allow us to assess in detail how well the audience perceives the materials, whether the campaign goals are being met, and ensure the business problem is fully solved.